Marketing, PR, and Social Media Internships.

Summit International Flooring

Acting as brand manager, my top priority was marketing. In order to increase brand recognition, I utilized analytics and researched trends to make engaging content that gained the social media pages hundreds of followers. Using Adobe InDesign, I also created a binder layout for a series of products. This series and the company’s podcast interviews with industry professionals were two major focuses of my outreach. To increase awareness of them, I edited highlight clips and featured them in our weekly newsletters.

Grand Artistry Productions

As a PR intern for Grand Artistry Productions, I participated in the inner workings of an entertainment agency. The goals of the internship were to entice and engage clients, and help build an online presence. To do this, I assisted in the creation of a marketing booklet for distribution to potential clients. To keep communication with current clients, I designed holiday eCards to post on social media and add to email campaigns. In order to expand brand awareness and increase engagement, I created a social media strategy using analytics, advising the best times and content to post. In addition, I also assisted in creating a contact list for potential clients and produced a SWOT analysis.

Calaveras Media

My main focus at Calaveras Media was their social media. I was in charge of the Instagram account of Robert Blake Whitehill, owner and founder of the company. Using analytics from both Instagram and Hootsuite, a social media post scheduler, I found the best times to post and the best types of posts to create. My proudest contribution to the page’s content I made was the “Ask Robert Blake Whitehill” series. I presented the concept, scripted the questions, and edited the videos.

During my time at the company, I received additional responsibilities and opportunities. I created instructional documents to share with interns to streamline the posting of their work and hosted “Ask Me Anything’s” with industry professionals. ‍ ‍